Since launching Weight of the Evidence I've been reluctant to include banner ads in an effort to avoid the perception of potential conflict-of-interest. Maintaining the blog, however, is time consuming and does come with some expenses - like the occasional study I have to pay to obtain full-text access to, domain name renewal each year, book purchases, etc.
Thus far, I've managed to maintain the blog ad-free (with the exception of the Amazon Affiliates program linking to books) but have found myself setting aside the blog writing more and more often in favor of other projects...and then missing my blog and the writing and time involved in it!
So, in an effort to see if the blog can cover its own expenses, I'm testing the water with some banner ads. At this point I'm still a bit reluctant and am being very selective about the banner ads I do choose to include here.
For now the advertisements you see, I can assure you that they meet certain conditions if they're here:
1. I have purchased product or service from the company and was very satisfied with service, product and customer care
2. No companies have a "dog in the fight" of diet and nutrition
3. Some have something "valuable" to offer - like uPromise for college savings (I've been a member myself since before my son was born)
4. As always, if it's a book, I've purchased it myself, read it and recommend it (expcet where noted - ie. Gary Taubes, Good Calories, Bad Calories)
I'll evaluate how things are going with this in 90-days and consider reader comments and feedback about whether to continue after the 90-days pass. I'll be mixing things up - adding banners at the end of posts, in the sidebar, and in the footers.
Thank you for your patience!